The art of Kevin Blythe Sampson

THE ART OF
KEVIN BLYTHE SAMPSON

4/14/10

Making Delis a Cut Above by Rewriting Menus With Local Foods - NYTimes.com


Illustration by Stephen Webster

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At Saul’s Restaurant and Deli in Berkeley, Calif., the eggs are organic and cage free, and the ground beef in the stuffed cabbage is grass fed. Its owners, Karen Adelman and Peter Levitt, yanked salami from the menu in November, saying that they could no longer in good conscience serve commercial kosher salami.

“It’s industrially produced meat that gets blessed by a rabbi,” said Mr. Levitt, who came to Saul’s two decades ago from Chez Panisse, just down the street. “We all know that isn’t good enough.”

The two are still trying to find, or make, salami that will align with their vision of the deli of the future: individual, sustainable, affordable and ethical.

New delis, with small menus, passionate owners and excellent pickles and pastrami, are rising up and rewriting the menu of the traditional Jewish deli, saying that it must change, or die. For some of them, the main drawback is the food itself, not its ideological underpinnings.

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