The art of Kevin Blythe Sampson

THE ART OF
KEVIN BLYTHE SAMPSON

4/25/10

'Avatar' breaks all-time Blu-ray sales record in just four days | Company Town | Los Angeles Times

'Avatar' breaks all-time Blu-ray sales record in just four days

April 25, 2010 | 2:58 pm

AvatarBluRay James Cameron didn't need 3-D to break this record.

Just four days after debuting on store shelves, "Avatar" has sold 2.7 million Blu-ray discs to consumers in the U.S. and Canada, according to 20th Century Fox -- more Blu-rays than any previous movie has sold. The previous record holder, "The Dark Knight," has sold 2.5 million Blu-rays since its debut 16 months ago.

Fox also sold 4 million standard definition DVDs. The combined total makes "Avatar" the biggest DVD launch of the year, breaking a previous mark of 4 million Blu-ray and DVDs combined set by "The Twilight Saga: New Moon" on its first weekend in March.

"Avatar" also debuted Thursday in France, where it sold a combined 400,000 units on DVD and Blu-ray, the biggest-ever launch in the country. It is at the top of the charts in Germany as well, although specific sales figures weren't immediately available. It goes on sale in Great Britain on Monday.