Two new sites are launching this week, and both come from parent companies with formidable fashion cred. First off is
Nowness.com, not yet open to the public. Backed by luxury firm LVMH, the new online project (which I first
mentioned in December) is a mutli-media, cultural catalog. I got a sneak peek today and the real highlight of the site is it's 'choose your adventure' type of navigation; except here, audiences can choose whether they 'love' or 'don't love' a certain article, and a new selection of content will arise based on your tastes. The layout--pretty minimalist and punctuated by la
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