Are Saggy Pants New York's Biggest Problem? These Billboards Say Yes | BNET Advertising Blog | BNET

Are Saggy Pants New York's Biggest Problem? These Billboards Say Yes

By Jim Edwards | Mar 29, 2010

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Teenagers always do the opposite of what their elders and betters want them to, and that will be the likely result of the “Stop the Sag” billboard campaign in Brooklyn, N.Y., aimed at persuading young men to pull up their sagging jeans.

New York State Senator Eric Adams has installed six billboards in the borough. The ads show two men, with their underwear showing above their low sung jeans. “We are better than this!” the billboards plead. “Raise your pants, raise your image.”